Why Mr. Handyman Franchises Keep Choosing Stellar Staff Over Call Centers
November 14, 2025
The Client
Mr. Handyman is a home repair and maintenance franchise under the Neighborly® family of brands, operating hundreds of locations across the United States [1].
The Challenge
Some Mr. Handyman franchise owners are struggling with lead intake. Some use call centers that can’t convert leads. Others handle calls themselves and can get overwhelmed. The common problem: leads weren't turning into booked jobs. Call center agents didn't know the services, couldn't quote accurately, and had no stake in closing deals.
The Solution
Stellar Staff provides each franchise owner with a dedicated virtual assistant. The virtual assistants handle lead intake, quoting, dispatching, and CRM management. They learn each location's pricing, services, and local market. They become an extension of the business, not a generic voice on the phone.
The Results
Conversion Rate: 0% to 80%
The first Mr. Handyman franchise to switch saw immediate results. Their call center had been converting close to 0% of leads. With a dedicated virtual assistant, that number jumped to 80%. The difference: someone who actually knew the business was answering the phone.
Word Spread Fast
The results spoke for themselves. One franchise became multiple. Stellar Staff now works with Mr. Handyman locations across the country, with new franchises signing on regularly. The pattern is clear: dedicated beats generic.
Expansion Across Neighborly Brands
The success with Mr. Handyman opened doors to other Neighborly franchises. Stellar Staff now provides virtual assistants to Mr. Electric and Mr. Rooter locations. The model works because it solves the same problem across the home services industry: businesses need someone who knows their operation handling their leads.
Ready to stop losing leads? Book a call with Stellar Staff.
References
[1] Neighborly. (2025). Mr. Handyman Franchise Opportunities. Retrieved from https://franchise.neighborly.com/mr-handyman
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