Email campaigns built and sent on schedule
Your VA builds campaigns in the platform you already use, checks links and segments, loads approved copy and creative, schedules the send, and confirms it went out correctly. The strategy and offer stay with your team. The recurring production work gets handled on the date the calendar says it should.
Campaign calendars kept current
Every campaign gets an owner, due date, asset status, and next action. Your VA follows up on missing copy, design, approvals, and landing pages before they become last-minute blockers. A calendar only helps if someone maintains it throughout the week.
Paid media support without owning the budget
Your VA can upload approved ads, build variations, swap creative, check links and naming conventions, and pull performance data from the platforms. Budget decisions, bidding strategy, and final campaign direction stay with the specialist or owner responsible for paid media.
Landing pages and website updates
Approved copy, images, forms, links, and tracking are updated in your CMS, with changes checked on desktop and mobile before the campaign goes live. Small page changes should not require a developer every time when the work is routine and already designed.
Reporting that arrives on a fixed date
Campaign, channel, and funnel numbers are pulled into the same reporting format each week or month so performance can be compared without rebuilding the report every time. Your VA prepares the data and flags unusual changes; strategy and interpretation stay with whoever owns marketing decisions.
Creative and vendor coordination
Design requests are briefed, asset status is tracked, approvals are followed up on, and outside vendors get the information they need to finish their part. The goal is to keep work moving between people without making the marketing lead follow up on every handoff personally.
Launches, webinars, and events coordinated end to end
Registration pages, reminder sequences, calendar invites, follow-up emails, and the post-event asset handoff are tracked as one checklist with owners and dates. These campaigns are often delayed by missed steps, so one owner and a shared checklist make a significant difference.
How this role fits with marketing specialists
This role handles recurring execution and coordination. A copywriting VA handles ongoing writing, an SEO VA handles search execution, and a social media VA handles daily social publishing and community. A marketing VA can coordinate across those functions, but does not replace specialist strategy in every channel. The full lineup is on virtual assistant services.
